- Sa 6. Mai 2006, 13:55
#136566
http://www.zap2it.com/tv/news/zap-cbsbr ... -headlines
Was haltet ihr davon?
CBS is taking a big leap into the broadband pool, launching a channel that will offer up original programming alongside repeats of shows from the broadcast network.Hört sich das nicht gut an? Ich habs auch schon getestet und (noch?) geht das auch wenn man nicht in Amerika lebt. Jedenfalls bei mir.
The channel, called "innertube," launched Thursday on CBS.com. The channel's programming will be free to users and supported by advertisers just like conventional TV. It will eventually include reruns of current CBS shows as well as new content.
"Our company possesses some of the world's finest entertainment programming assets and brands, and we will continue on a strategic course to find as many distribution channels and new revenue streams for them as possible," CBS President and CEO Leslie Moonves says. "With this broadband channel, we've essentially bypassed cable and created a general entertainment outlet utilizing existing creative and content resources."
Innertube programming will be supported by pre-show ads and fairly prominent product placement. One offering, a fraternity-makeover show called "Greek to Chic," is sponsored partly by Chili's and Dr. Pepper; the premiere episode features one of the frat boys taking his date to Chili's while wearing a Dr. Pepper T-shirt.
In addition to "Greek to Chic," early innertube shows will include "Beyond Survivor," a behind-the-scenes peek at CBS' reality flagship; "BBQ Bill," a sketch-comedy show featuring "Mad TV" alum Rick Najera; and Pearl Jam's webcast concert following their taping of "The Late Show with David Letterman" on Thursday.
In addition to current CBS shows and new programming, material from the network's library will also make its way onto innertube. The network also says the channel will become "an alternative programming option for series broadcast on the network that didn't reach a mass audience, but have a loyal, passionate following" -- meaning the next "Love Monkey" might not have to migrate to VH1.
The network's online talk shows "Survivor Live" and "House Calls" -- related to "Survivor" and "Big Brother" -- will continue to stream first on CBS.com, then move to innertube the day after they're broadcast.
Was haltet ihr davon?
